Two weeks ago, we talked with @David Cardiel about how to fill your pipeline. But that’s just the beginning. This week, I spoke with @Kevin McKweon about how to get the sales team closing the leads generated by the marketing team, as well as creating and closing their own leads.
“I’m interested, but not right now” is a phrase that your sales team are probably hearing over and over again. But the reality is that the customer’s need still exist. So you just need to figure out how to make them realize that your product will solve a real problem for them, and create real value.
So here are our top 3 suggestions on how to get customers to stop ghosting you and start buying:
Azim Nagree is an ex-Bain consultant with 20+ years in leading strategy, growth and operations transformations.