For B2B companies, an average close rate is 1-3%.
So to get 1 deal closed, you need somewhere between 30 and 100 opportunities.
Some will come from your sales team, but the vast majority should come from demand gen efforts.
Many companies scaled back demand gen - now’s the time to step it back up. According to @David Cardiel, Demand Gen Marketer extraordinaire, here are the 3 things that every revenue leader should be doing right now:
By following these simple steps, you'll re-ignite the Demand Gen engine and start to see the lead pipeline start to fill-up again.
We have 20+ years of experiencing in helping companies re-think their sales funnel. If you’d like to learn how we can help your company grow from <$10M to $50M+ please contact us at firstname.lastname@example.org.
Azim Nagree is an ex-Bain consultant with 20+ years in leading strategy, growth and operations transformations.